Relevant Life Cover
Tax-efficient cover for directors and employees
A Life Insurance policy paid for by the business, written into trust. Simple, smart, and a big benefit for employees or directors.
Relevant Life Cover 🛟
Protection advice that keeps your business afloat
Multi-award-winning fully advised Business Protection specialists
Proper peace of mind starts here
Business Protection, at a glance
What does your business look like?
Different setups need different cover. Find yours, and we’ll take it from there.
Just me
A sole director or contractor. If you stop, the income stops. Cover the business can pay for.
Me and my co-owners
Keep the business with the people who built it, and treat a co-owner’s family fairly.
One person we can’t do without
If they were off for six months, what happens to cash flow, contracts and confidence?
Running it alongside a family
Most owners are also someone’s parent or partner. Both sides can be covered, together.
Not sure where to start
Ten minutes with a specialist. No pressure, and we’ll tell you if you don’t need anything.
Speak to an Expert 💼Why Waddle?
Advice, the Waddle way
Running a business isn’t just about numbers. It’s about people, livelihoods, and legacies. At Waddle, we don’t do cookie-cutter cover. We get to know your business, understand what matters most, and create a plan that’s smart, practical, and built around you.
What you can expect from us:
- No jargon. No pressure - Just straight advice that makes sense.
- Tailored protection - Cover shaped around your business, not off-the-shelf.
- Support when it matters - From setup to claims, we’ve got your back.
- Trusted expertise - FCA-regulated, award-finalist, and working with leading UK insurers.
And if time’s tight (because when isn’t it for business owners?), we’ll work around your schedule. Quick chats, clear advice, and cover sorted without the faff.
Getting to know your business
We start by understanding how your business ticks - your setup, risks, and priorities. It’s personal, because it matters.
Building your protection plan
We design cover that fits - from directors to teams and everything in between. Simple. Clear. No waste.
Support when it matters most
We don’t disappear after setup. Whether it’s a claim or just a check-in, we’re by your side for the long haul.
Cover that keeps business moving
Key Person Insurance
Protect your business’ MVPs
If a Key Person falls seriously ill or passes away, this cover pays out to support your business through the disruption. It keeps cash flow and confidence steady.
Key Person Cover 🔑
Executive Income Protection
Cover designed for directors
A specialist Income Protection plan for company directors. It keeps your personal income flowing if you’re too unwell to work. Paid for by the business.
Executive IP 👔
Business Income Protection
Cash flow, even if you can’t work
Monthly payouts if illness or injury stops you or your key people from working - keeping salaries, bills, and contracts covered.
Business IP 💼
Business Critical Illness
A lump sum when serious illness hits
It covers directors or key staff if diagnosed with a major illness, and keeps the business running while you deal with the personal side of recovery.
Business Critical Illness 🏥
Shareholder Protection
Keep ownership in safe hands
It provides funds to buy back shares if a co-owner dies or is critically ill, so the business stays with the people who built it.
Shareholder Protection 📈
Employee Benefits
Protect your people, boost your business
Group schemes like Life Cover, Critical Illness, and Income Protection. Show your team you care while attracting and keeping top talent.
Employee Benefits 👩💻
Business cover, in plain English
Who pays, who’s paid, and who it’s for. A quick guide to the shape of each cover - the full detail is on each product page.
| Cover | Who pays the premium | Who gets the payout | Good for |
|---|---|---|---|
| Relevant Life | The business | The person’s family, through a trust | Directors and salaried employees - not sole traders or partnerships |
| Key Person | The business | The business | Any company that would struggle without one particular person |
| Shareholder Protection | The business or the shareholders | The company or the remaining owners, to buy the shares | Companies with two or more owners |
| Executive Income Protection | The business | You, paid as salary through the business | Directors and senior staff who’d lose income if illness or injury stopped them working |
| Business Critical Illness | The business | The business, or the employee on group cover | Owners, key staff and teams whose serious illness would put the company at risk |
| Employee Benefits | The business | The employee, or their family | Teams you want to look after and hold on to |
Tax treatment depends on your circumstances and the policy. We’ll explain what applies to you before anything is set up.
Protection, put to the test
Advice is easy to promise. Here’s what happened when our clients needed theirs in 2025.
- £1,133,478paid out to our clients in 2025
- 100claims supported, first call to final payout
- 76%came to Waddle first, before the insurer
- 90 daysaverage claim. We’re working to shorten it.
Real Protection in a crisis
Twelve outdated policies. No Trusts. Then - stroke, fracture, and later, bereavement. Because Waddle restructured everything, payouts were fast, probate was bypassed, and the cover actually worked when it mattered most.
The Harris Family 🛡️Hear it from our customers
FAQsFrequently asked questions
It’s a range of insurance products that protect your company, its people, and its future if illness, injury, or death affects key players.
Not usually. We’ll look at your business structure and recommend the right mix for you, ensuring no over-insuring and no wasted spend.
Not at all. It’s often most critical for small businesses, directors, and partnerships where the loss of one person has the biggest impact.
It’s paid by the business, not the individual, and written into trust. That usually means tax-deductible premiums and no benefit-in-kind charges.
Key Person covers the financial loss of an important staff member not being able to work. Shareholder Protection makes sure ownership stays with the right people if a co-owner passes away or is critically ill.
We’ll review your cover with you. Whether you’re taking on new staff, more directors, or expanding, we’ll make sure your protection keeps pace.
Yes. UK insurers pay billions every year in Life and Illness claims, and we’ll help handle the claim process for you directly.
It depends on your setup, size, and risks. We’ll build a plan that’s cost-effective and proportionate for your business.
Our advice is free. If you take out cover, the insurer pays us. We’ll always explain how this works clearly.
We just get business. We know your time is short and your risks are real. We cut the jargon, focus on what matters, and stick with you long-term.
Sadly, no. Business Protection is for people, not espresso machines. Though, we know which one you’d miss most on a Monday morning.
Protect your family too
Business Protection Insurance keeps your company safe. Personal Protection ensures your loved ones are secure at home, too. Together, they cover all bases.
Explore Personal Protection ❤️
Your cover, checked
Already have protection in place? We believe your cover should grow with you. Our Policy Check service reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working at its best for you.
