Running a business is full of risks. Protecting it shouldn’t be. From directors to teams and self-employed stars - we’ve got your back.
We’re not here to sell you a policy and vanish. We’re your protection partners - focused on clear advice and helping you build, grow and protect everything you’ve worked hard for.
Partner with Waddle 🐧
We start by understanding how your business ticks - your setup, risks, and priorities. It’s personal, because it matters.
We design cover that fits - from directors to teams and everything in between. Simple. Clear. No waste.
We don’t disappear after setup. Whether it’s a claim or just a check-in, we’re by your side for the long haul.
Whether you’re a solo operator or leading a growing team, you deserve cover that reflects the work you put in. No jargon. No fluff. Just smart, tailored protection.
Talk to an expert 💬
Keep the Business Running.
If a key team member became ill or passed away, would your business stay afloat? Key Person Cover provides a financial buffer to cover lost income, hire replacements or keep things moving.
Secure Your Ownership Structure.
Protect your business shares if a co-owner passes away. This type of cover ensures control stays in the right hands - yours - while helping the deceased’s family receive fair value.
Powerful Perks for You and Your Team.
Offer tax-efficient life cover for directors or create employee benefit schemes that attract and retain top talent. It’s smart protection that shows you care.
Your team, your company, your vision - all worth protecting. We’ll help you cover what matters most, with support that’s flexible, futureproof, and made for real-life business.
Let’s Talk Cover ☎️
Our first annual claims report is here - packed with real data, client stories and honest insight into the claims journey. £1,133,478 paid out. 100 claims supported. See exactly what happens when protection is put to the test.











