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Protection advice that keeps your business afloat

Multi-Award Winning Fully Advised Business Protection Specialists

Speak to an Expert 💼

Proper peace of mind starts here

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Business Protection that works as hard as you do

Running a business is full of risks. Protecting it shouldn’t be. From directors to teams and self-employed stars - we’ve got your back.

Built for business. Backed by people who care

We’re not here to sell you a policy and vanish. We’re your protection partners - focused on clear advice and helping you build, grow and protect everything you’ve worked hard for.

Partner with Waddle 🐧
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Partner with Waddle 🐧

Getting to know your business

We start by understanding how your business ticks - your setup, risks, and priorities. It’s personal, because it matters.

Building your protection plan

We design cover that fits - from directors to teams and everything in between. Simple. Clear. No waste.

Support when it matters most

We don’t disappear after setup. Whether it’s a claim or just a check-in, we’re by your side for the long haul.

You’re more than a business owner - you’re the backbone

Whether you’re a solo operator or leading a growing team, you deserve cover that reflects the work you put in. No jargon. No fluff. Just smart, tailored protection.

Talk to an expert 💬
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Talk to an expert 💬

Cover that keeps business moving

Key Person Cover

Keep the Business Running.

If a key team member became ill or passed away, would your business stay afloat? Key Person Cover provides a financial buffer to cover lost income, hire replacements or keep things moving.

Cover Key Staff 🧑‍💼

Shareholder Protection

Secure Your Ownership Structure.

Protect your business shares if a co-owner passes away. This type of cover ensures control stays in the right hands - yours - while helping the deceased’s family receive fair value.

Protect Shareholdings 🤝

Relevant Life & Group Cover

Powerful Perks for You and Your Team.

Offer tax-efficient life cover for directors or create employee benefit schemes that attract and retain top talent. It’s smart protection that shows you care.

Explore Benefits 🎁

Protect your people. Protect your legacy

Your team, your company, your vision - all worth protecting. We’ll help you cover what matters most, with support that’s flexible, futureproof, and made for real-life business.

Let’s Talk Cover ☎️
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Let’s Talk Cover ☎️

FAQs

Frequently asked questions

Hear it from our customers

Our 2025 Claims Report

Our first annual claims report is here - packed with real data, client stories and honest insight into the claims journey. £1,133,478 paid out. 100 claims supported. See exactly what happens when protection is put to the test.

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