Protect your business’s most valuable asset
If your key people couldn’t work, could your business keep going? Key Person Cover helps you stay afloat when it matters most.
Key Person Cover, made simple
What is it?
Life & Critical Illness.
Key Person Insurance helps cover losses if a vital employee dies or becomes seriously ill.
Who counts as “Key”?
Not just directors.
Anyone essential - like sales stars, founders, or specialist roles that would leave a big gap.
Why it matters
Protecting cashflow.
Losing a Key Person can hit your income, operations, and confidence - Insurance buys you breathing space.
What’s included?
Tailored for you.
Choose from Life Cover, Critical Illness, or both - all built around your needs and budget.
Who gets paid?
You, the business.
This isn’t Personal Life Cover - the payout goes to your company to help stay afloat.
Tax & setup
Accountant-friendly.
Cover is usually tax-deductible as a business expense - we’ll help you set it up properly.
What happens when a big cog stops turning?
Cover for the unexpected
If your key people can’t work due to illness or death, it could cost your business more than just income. Key Person Cover gives your company the funds to replace staff, cover overheads, and keep confidence high - even when things feel uncertain.
Talk to Us Today 💬
Life Cover, built for business
This isn’t about leaving money to family - it’s about protecting your business. Key Person Life Insurance gives your company a lump sum if a key individual passes away, helping you bridge the gap, keep clients, and plan ahead.
Get Business Cover 🏢
Critical Illness that keeps you going
When someone vital is seriously ill, recovery takes time - and so does recruiting. Critical Illness Cover pays out to your business if a key person can’t work, so you don’t have to panic about lost income or hasty decisions.
Add Illness Cover ❤️🩹
Income Protection that holds the fort
If a key player can’t work due to illness or injury, the bills don’t stop. Key Person Income Protection replaces lost earnings month after month, keeping cash flow steady while your business adapts.
Add Income Protection 💼
Why Key Person Cover matters
When the person your business relies on can’t work, the whole operation can wobble. Key Person Cover helps you stay financially stable while you regroup, recruit, or recover.
70% of Businesses
Around 70% of businesses say they’d struggle to operate if a key employee was off long-term.
(Mercer Marsh, 2024)
60% of SME’s
60% of SMEs have no protection in place for losing their top talent, despite admitting it would severely impact revenue.
(NFP & FT Adviser, 2019)
1 in 2 Face Cancer
1 in 2 people will face a cancer diagnosis in their lifetime.
(Cancer Research UK, 2024)
50% of Small Businesses
Over 50% of small businesses rely on just one key decision-maker.
(Mercer Marsh, 2024)
$10 Billion Drop
When Steve Jobs had to step back from Apple due to illness, the company’s shares dropped $10 billion overnight. While most of us aren’t Steve Jobs, losing someone vital can rattle clients, delay projects, and cause serious financial ripples - even in small firms.
(Forbes, 2011)
1 in 2 Fold
1 in 2 businesses would fold within a year of losing a key person.
(FT Adviser, 2019)
Heart Attack, Cancer, Stroke
Critical Illness Cover pays out on serious conditions like heart attack, cancer, or stroke - often before Life Cover would ever kick in.
(ABI, 2024)
£1.2 Billion Paid
In 2023, UK insurers paid out over £1.2 billion in Critical Illness claims alone, helping thousands of businesses and families stay afloat.
(ABI, 2024)
Over £30,000
The average cost of replacing a senior team member is over £30,000.
(SHRM, est. via salary replacement analysis)
Protect people, not just profits
Looking after your team means looking after their families too. If you’re a director, self-employed, or just want to know what else is out there - our personal options have you covered.
See Personal Cover ❤️
FAQsFrequently asked questions
It’s a type of business cover that protects your company if someone vital can’t work due to death or serious illness.
Anyone who’s crucial to the running, reputation or revenue of your business - not just founders or directors.
The payout goes to the business to help with costs like recruitment, lost income, or debt repayments.
Often yes, if structured properly. We’ll work with your accountant to make sure everything’s spot on.
Life Insurance usually pays families. This pays your company, helping it stay afloat.
That depends - we’ll guide you. Some people just want Life Cover, but Critical Illness Cover kicks in when people survive but can’t work.
It depends on how much your business would lose if that person couldn’t work - we’ll help you work it out.
Common ones include cancer, heart attack, stroke, MS and more - we’ll show you the full list when we chat.
Nope. Most of our clients are SMEs and self-employed - they’re the ones who’d feel the hit the hardest.
Then you definitely need it! Without you, the whole business could grind to a halt. We’ll help you cover yourself.
Not quite - but we love that you asked. 🐶 Key people only (for now).
Hear it from our customers
Your cover, checked
Already have protection in place? We believe your cover should grow with you. Our friendly Policy Check reviews what you have, highlights strengths and gaps, and gives honest, expert advice to keep your cover working its best for you.
