Business protection made simple
Tell us what your business needs, and we’ll do the rest. Our advisers handle the paperwork, assess the risks, and give you clear, tailored advice - no jargon, no pressure.
Let’s talk protection
Before we recommend any protection, we need to understand a little about you - your circumstances, your priorities, and what you want your cover to achieve. These questions help us give clear, tailored advice so the protection we recommend genuinely fits your life.
Why choose us?
- No jargon. No pressure.Just proper advice, explained clearly
- Tailored protection.Cover that fits your life, not someone else’s
- Support when it matters.From setting up your policy to making a claim, we’re by your side
- Trusted expertise.FCA-regulated, award-finalist, and working with the UK’s top insurers
Read our customer reviews to see why people choose us.
Your data
You can find out how we use your data and how to get in touch with us about it in our Privacy Policy.
Advice, the Waddle way
Running a business isn’t just about numbers. It’s about people, livelihoods, and legacies. At Waddle, we don’t do cookie-cutter cover. We get to know your business, understand what matters most, and create a plan that’s smart, practical, and built around you.
What you can expect from us:
- No jargon. No pressure - Just straight advice that makes sense.
- Tailored protection - Cover shaped around your business, not off-the-shelf.
- Support when it matters - From setup to claims, we’ve got your back.
- Trusted expertise - FCA-regulated, award-finalist, and working with leading UK insurers.
And if time’s tight (because when isn’t it for business owners?), we’ll work around your schedule. Quick chats, clear advice, and cover sorted without the faff.
Relevant Life Cover
Tax-efficient cover for directors and employees
A Life Insurance policy paid for by the business, written into trust. Simple, smart, and a big benefit for employees or directors.
Relevant Life Cover 🛟
Key Person Insurance
Protect your business’ MVPs
If a Key Person falls seriously ill or passes away, this cover pays out to support your business through the disruption. It keeps cash flow and confidence steady.
Key Person Cover 🔑
Executive Income Protection
Cover designed for directors
A specialist Income Protection plan for company directors. It keeps your personal income flowing if you’re too unwell to work. Paid for by the business.
Executive IP 👔
Business Income Protection
Cash flow, even if you can’t work
Monthly payouts if illness or injury stops you or your key people from working - keeping salaries, bills, and contracts covered.
Business IP 💼
Business Critical Illness
A lump sum when serious illness hits
It covers directors or key staff if diagnosed with a major illness, and keeps the business running while you deal with the personal side of recovery.
Business Critical Illness 🏥
Shareholder Protection
Keep ownership in safe hands
It provides funds to buy back shares if a co-owner dies or is critically ill, so the business stays with the people who built it.
Shareholder Protection 📈
Employee Benefits
Protect your people, boost your business
Group schemes like Life Cover, Critical Illness, and Income Protection. Show your team you care while attracting and keeping top talent.
Employee Benefits 👩💻
Protect your family too
Business Protection Insurance keeps your company safe. Personal Protection ensures your loved ones are secure at home, too. Together, they cover all bases.
Explore Personal Protection ❤️
FAQsFrequently asked questions
No - all of our advice calls are free. You’ll only ever pay if you choose to take out a policy and we’re upfront about any costs.
Most calls last between 30–45 minutes, depending on what you need. We’ll always work at your pace.
Just yourself and a rough idea of what you’d like to protect (family, mortgage, income, or business). If you’ve got any current policies, keep them handy too.
We’re not here to push products. Our mission is to cut the jargon, explain your options clearly, and make sure you feel confident about your decisions.
We’re independent protection specialists. That means we work with all the big insurers, compare them for you, and give clear advice on the best fit - so you don’t have to figure it out alone.
We’re fully regulated by the Financial Conduct Authority (FCA) and our advisers are qualified specialists. But more than that - our reputation is built on treating people like people, not sales targets. Plus we’re not one to blow our own trumpet - but we’ve won awards (toot toot).
Don’t worry, that’s our job. We’ll explain things clearly, with real examples, and check in to make sure it all makes sense. No silly acronyms or “adviser speak” here.
That’s totally fine. We’ll give you the information, answer your questions, and leave you to think it over. No pressure.
Not at all. Whether you want to cover £10,000 or £1 million, every client gets the same level of care and attention.
Because we care. We take the time to listen, explain, and make sure the cover you choose actually protects what matters most. And if something doesn’t feel right for you - we’ll say so.
Sadly no, they hate wearing the headsets. But if you’re lucky, you might just hear one woofing in the background while we chat.
Hear it from our customers
Need something else?
Already a client and need to update something? Want to make a claim? Or maybe you just fancy a chat about your day - whatever it is, we’ve got you. Head to our main contact page and we’ll point you in the right direction.
