No jargon. No selling. Just honest, transparent handling of your data - the Waddle way.
Last updated: 1st Aug 2025
Waddle Insurance (a registered trading name of Essential Risk Solutions Ltd) is committed to keeping your personal data safe, secure, and private - just like we’d want for our own families.
We’re not in the business of selling your data or pestering you with stuff you didn’t ask for. This page explains what we collect, why we collect it, and what your rights are.
We only collect the information we need to help you with your insurance - things like your name, contact details, health and financial information.
We keep it safe, never sell it, and only share it with insurers if it’s needed to help you get covered.
We use cookies to make our website better and to help us understand what’s working (and what’s not). You can manage these any time.
And most importantly - you’re in control. Want to see your data, change it, or delete it? Just drop us an email at dpo@waddle.co.uk
Need to speak to us about anything to do with your data, your cover, or just have a question?
We aim to respond to all queries within 24 hours.
To give you great advice and sort your cover, we may collect:
We collect your information when you:
We collect your data so we can:
We store your data for at least 6 years, in line with legal and industry requirements.
We use cookies to help improve your experience. These may track:
You can manage your cookie preferences in your browser or using our banner tool when you visit the site.
You’ve got full control over your data, as protected by UK GDPR. You can:
Just email dpo@waddle.co.uk to ask - we’ll help with everything.
Your information is stored securely on cloud servers located in the UK and EEA. Occasionally, some data may be transferred outside the EEA, but only where:
We also do regular security checks, staff training, and access control audits.
We’ll never bug you with unrelated stuff. We only send marketing about the kind of cover you originally came to us for - Protection Insurance. If we ever introduce other relevant products (like home or pet insurance), we’ll ask before sending anything.
You can opt out anytime via email or by clicking the unsubscribe link in our messages.
We may update this notice occasionally to reflect changes in the law or how we operate. If we make significant updates, we’ll:
If you have any questions, concerns, or just want a chat about how we handle your data, drop us a line at dpo@waddle.co.uk
Q: How do I update my information?
A: Just drop us a message or call us - or use your profile area if you’ve got an account with us.
Q: How long do you keep my data?
A: We keep it for a minimum of 6 years to meet legal and regulatory duties. In some cases, it may be longer.
Q: Do you share my data with third parties?
A: Only with insurers and trusted providers helping us deliver our service. We never sell or misuse your data.
Q: Can I delete my data?
A: In most cases, yes - just email dpo@waddle.co.uk and we’ll help.
Q: Do you sell my data to marketing companies?
A: Absolutely not. Never have, never will.
